BACKGROUND

In today's competitive world, any organization, profit or non profit is demanded to enhance its relationship with stakeholders in a more professional way. Not only the approach should be strategic, but the fundamental philosophy of applying the concept of communication or 'public relations' should be directed towards the new paradigm: strategic managerial competence rather than
pratical technical skills alone.

Communication manager requires management knowledge, strategic thinking to deal with corporate challenges such as issue and crisis management, conflict resolution that involved legal and litigation that cannot be solved by a communication technician.

Public relations should be seen as the management of communication between an organization and its publics.
It is a profession with a scholarly body of knowledge. It is a management function based on strategic counseling
rather than publicity alone (Grunig, 2004).

The raising demand for professionals in communication
management is not in proportion with supply of
professionals in that field.

COURSE STRUCTURE

The Master of Management in Communication program is
designed for those planning a career or already working in
the communications and public relations industry. A balanced
curriculum of management and public relations challenges
the student to confront contemporary issues in management
theories, public relations issues, planning and policy,
research and evaluation in management with the emphasis
on Indonesian situations in the international perspective.

CURRICULUM

DEGREE and ACADEMIC STATUS

Students who succesfully completed 3 semesters plus Thesis
are entitled for the degree of Master of Management from
Trisakti University as accredited by the Directorate General of
Higher Education, Ministry of National Education,
the Republic of Indonesia.

BENEFITS for INVESTMENT

Teaching staff consisting of high caliber academia experts/ professionals with national and international recognition in the field.

Every semester students will have guest lectures from
the world recognized universities.

Each student will have the change for individual career planning consultation, attending professional seminars and workshop, field visits to the industry, national and international networks to professional associations, opportunities to have direct involvement in public relations activities: campaign, organizing special events and social activities.

Student will have internship opportunities at home and abroad.

SCHEDULE

Class is arranged 3 (three) days a week on evenings.
Every Tuesdays, Wednesdays and Thursdays.
Starts at 5.30 pm - 9.30 pm

Venue:
TRISAKTI MEGA KUNINGAN CAMPUS
Kantor Taman E3.3 No. C3A, Jl Mega Kuningan, Jakarta 12950.

Each semester implemented in form of lectures/class meetings,
case analysis, literature search and field study, seminar,
paper work and program implementation.
Academic program emphasizes on analytical, conceptional
and managerial capabilities to deal with complex problem
in the application of communication management in real practice.

Duration of study: 3 semesters plus Thesis.
Each semester takes 17 weeks to complete

ENTRY REQUIREMENTS

Executives and Management professionals.

Full time or part time academia from higher educational institutes.

Graduate holding Bachelor Degree of any discipline who
wish to persue further study in Communication and Public
Relations Management with at least 2 years working experience.

SELECTION and ADMISSION

Holding a Bachelor Degree/S1 with satisfactory GPA from
state/private universities accredited by the Directorate
General of Higher Education.

Submit 2 (two) letters of Recommendation, from the company
in which he/she works, and/or from the professors of the
undergraduate study.

Pass the entry test:
(1) Basic Management
(2) Principles of Public Relations
(3) English

The result of the test will classify whether the applicants is
Full Standing (unconditional) or
Provisional Standing (should follow matriculation program)

MATRICULATION PROGRAM

Matriculation program will take 12 sessions covering subjects of
(1) Basic Management
(2) Introduction to Communication and Public Relations
(3) Quantitative Methods for Social Science
(4) English