BACKGROUND

In today’s competitive world, any organization, profit or non profit is demanded to enhance its relationship with stakeholders in a more professional way. Not only the approach should be strategic, but the fundamental philosophy of applying the concept of communication or ‘public relations’ should be directed towards the new paradigm: strategic managerial competence rather than pratical technical skills alone.

Communication manager requires management knowledge, strategic thinking to deal with corporate challenges such as issue and crisis management, conflict resolution that involved legal and litigation that cannot be solved by a communication technician.

Public relations should be seen as the management of communication between an organization and its publics. It is a profession with a scholarly body of knowledge. It is a management function based on strategic counselingrather than publicity alone (Grunig, 2004).

The raising demand for professionals in communication management is not in proportion with supply of professionals in that field.

COURSE STRUCTURE

The Master of Management in Communication program is designed for those planning a career or already working in the communications and public relations industry. A balanced curriculum of management and public relations challenges the student to confront contemporary issues in management theories, public relations issues, planning and policy, research and evaluation in management with the emphasis on Indonesian situations in the international perspective.

CURRICULUM

DEGREE and ACADEMIC STATUS

Students who succesfully completed 3 semesters plus Thesis are entitled for the degree of Master of Management fromTrisakti University as accredited by the Directorate General of Higher Education, Ministry of National Education, the Republic of Indonesia.

BENEFITS for INVESTMENT

Teaching staff consisting of high caliber academia experts/professionals with national and international recognition in the field.
Every semester students will have guest lectures from the world recognized universities. Each student will have the change for individual career planning consultation, attending professional seminars and workshop, field visits to the industry, national and international networks to professional associations, opportunities to have direct involvement in public relations activities: campaign, organizing special events and social activities. Student will have internship opportunities at home and abroad.

SCHEDULE

Class is arranged 3 (three) days a week on evenings.
Every Tuesdays, Wednesdays and Thursdays.
Starts from 5.30 pm - 9.30 pm.
Venue:
TRISAKTI MEGA KUNINGAN CAMPUS
Kantor Taman E3.3 No. C3A, Jl Mega Kuningan, Jakarta 12950.
Each semester implemented in form of lectures/class meetings, case analysis, literature search and field study, seminar,paper work and program implementation. Academic program emphasizes on analytical, conceptional and managerial capabilities to deal with complex problem in the application of communication
management in real practice.
Duration of study:
3 semesters plus Thesis. Each semester takes 17 weeks to complete

ENTRY REQUIREMENTS

Executives and Management professionals.
Full time or part time academia from higher educational institutes.
Graduate holding Bachelor Degree of any discipline who wish to pursue further study in Communication & Public Relations Management with at least 2 years working experience.

SELECTION and ADMISSION

Holding a Bachelor Degree/S1 with satisfactory GPA from state/private universities accredited by the Directorate General of Higher Education. Submit 2 (two) letters of Recommendation, from the company in which he/she works, and/or from the professors of the undergraduate study.
Pass the entry test:
(1) Basic Management
(2) Principles of Public Relations
(3) English

MATRICULATION PROGRAM

Matriculation program will take 12 sessions covering subjects of
(1) Basic Management
(2) Introduction to Communication and Public Relations
(3) Quantitative Methods for Social Science
(4) English for Graduate Study